Never before in history have we had so many tools at our fingertips to create our own media.
In the case of PR, in the old days, we had to rely on the formality of the press release and the nerve wracking process of being rejected by a journalist. Those days are still with us, but they are fading.
The media landscape is continuing to change at an alarming rate.
If you think of the news, prior to the Internet even existing, we had to be in front of a TV for the 6 or 10 o’clock news to watch it.
No replays, no catch up. Or you read it in the papers.
Now we consume the news all the time, but not mainstream stuff only, we consume social media posts and videos, we rely on these tools to be informed. The information available is overwhelming.
We have many platforms, many TV channels, many radio stations – all the information is easily accessible.
Which is why I believe so strongly in Digital PR.
It encompasses every single tool we have at our fingertips, that generates traffic to our own channels, our social media accounts and our websites and our funnels.
It is something I feel very passionate about, having lived this change and experienced it’s benefits since 2000, when I went and learnt how to read and write in html.
We are literally now our own media channel, but still the collaboration with the bigger boys and girls is essential and not to be ignored.
Here are my 5 reasons why you should take note of this change and adopt a digital PR mindset in 2024 and beyond.
1. Transform Your Website into a Digital Hub In today’s digital era, having a robust online presence is crucial. Your website, the core of your digital strategy, plays a pivotal role. It’s not just about creating content; it’s about directing traffic to this central hub. Whether it’s blog posts, news features, or social media interactions, every digital pathway should lead back to your website. Think of your website as more than just a digital presence; it’s the centre of your media empire.
2. Leverage Social Media to Amplify Your Message Social media platforms are more than just networking sites; they are powerful tools for broadcasting your message. Every post, whether educational, entertaining, or promotional, is an opportunity to showcase your brand. However, remember the transient nature of social platforms. It’s crucial to balance your focus between these platforms and your primary digital asset – your website.
3. Social Media – A Cautionary Note While social media is an indispensable part of your digital strategy, it’s essential to remember its purpose and reason for being. You are bombarded with adverts so that the platform can make money. Your followers are invaluable, but the platform is not entirely under your control. Diversify your digital presence and always redirect your audience back to your website.
4. Plan Content Like a Media Channel Adopt the strategic foresight of a media empire. Plan your content calendar meticulously, considering seasonal trends and leaving room for spontaneous, breaking news. Utilise scheduling tools to manage your content effectively, mirroring the operational efficiency of a media enterprise.
5. Digital PR and SEO: A Synergistic Approach Digital PR, closely intertwined with Search Engine Optimisation (SEO), offers a sustainable approach to content management. Rather than letting valuable content fade away on social media feeds, anchor it in more permanent digital real estate. A blog, particularly on a WordPress platform, can be a powerful tool. Optimise your content with targeted keywords to ensure your audience finds you easily.
PS – If you’d like to get started on this media journey, get yourself online with a website. I use SiteGround and they come highly recommended.